Changing The Game

While many companies are focusing on conventional ways to offer contextual and display advertising on the web, Fatvine is changing the game  by introducing new innovative technology and creative rules to Internet advertising. By combining vertical advertising, content aggregation, and social networking, Fatvine redefines the Advertiser  - Publisher relationship and in doing so achieves breakthrough results. Advertisers and publishers connect as you would in a typical social network and this connection drives advertising while establishing a relationship between the key influencers and brands in a vertical market. This relationship can also lead to word of mouth marketing and product coverage.

Case Study:

The 2008 Essence Music Festival advertising on RealBlack.com (based on the Fatvine platform) generated 30 million impressions and 15,000 unique visitors. That’s not all though, influential publishers also wrote positive pre- and post- event coverage and attended pre-festival  events  that  helped to  drive record attendance of 275,000 people in a challenging economic environment.

Advertisers can track their advertising performance and fine-tune their advertising portfolio in real-time. The point here is that the rules of the game are changing and what use to be called relationship marketing is now extended to Internet adverting.  We have already seen this leads to results that far exceed simple display advertising.