Glam and Yahoo

These two news articles on the same day for Glam and Yahoo seem to contradict their recent fortunes:

Glam: Glam Makes Big Cuts in Publisher Payments

A brave move from the Glam Advertising Network. It will be interesting to see how this plays out but we believe in a next-generation Network Model that enables publishers to increase the revenue from all of their Advertising Networks.

Yahoo: Shine Launches

Yahoo launched a woman’s site called Shine, aimed at women between the ages 25 and 54 with content in nine specific categories: Fashion & Beauty, Food, Healthy Living, Work & Money, Love and Relationships, Parenting, At Home, Entertainment & Culture, and Astrology. Given all of the bad press that Yahoo has had recently, I think this site has been very well conceived and executed. The team deserves a lot of credit as it must have been difficult given all of the distractions and we all know how difficult it is to execute well even without any distractions!

Bottom line. Two sites focused on the same demographic. Glam innovated in the category two years ago and received the rewards for that innovation. Yahoo has now done the same and should receive similar rewards…