Internet Week New York

We are in the middle of Internet Week here in New York. I attended the Advertising 2.0 Conference and the PaidContent.Org event at the IAC building. The one quote that sticks in my mind was from Deloitte’s annual ‘State of the Democracy’ study. ‘Millennials’ (aged 13-24) now spend more time online watching amateur vs. professional video. This is a compelling statistic and I believe the same will be true for non-video content. I think this has profound implications for the major publishers and destination channels. We are accelerators of this trend and create new affinity groups by aggregating this content.